Primor

Founded in 1953, Profumiere Primor has a very clear mission: beauty must be accessible to everyone. To stay true to this mission, it works every day to offer the best products and brands on the market at the best prices, also taking into account the product experience and the best recommendations provided by professionals in its stores. In recent years, it has invested many means, efforts, and resources to work based on efficient 360º communication, as well as an advanced sales platform and online strategy that put the customer and their experience above all else. Added to this is the continuous search for the best products in all price ranges, to include the best new items in the Profumiere Primor catalog, which currently has more than 40,000 items.