Pfiff Toys

Pfiff Toys – The South Tyrolean Toy Specialist Since 1992 Pfiff Toys is a family-run South Tyrolean chain with ten branches spread throughout South Tyrol and one in Belluno. Founded in 1992 in Vipiteno by Bettina and Paul Graus, Pfiff Toys today offers a wide assortment of toys for all ages: from classics like Lego, Playmobil, and Barbie, to sustainable wooden toys, school supplies, items for the little ones, and leisure products. About 90 employees bring their experience and heart to serve customers every day, ensuring personal and attentive advice. Although many think that Pfiff Toys is part of an international chain, it is actually a genuine South Tyrolean reality – grown with passion, courage, and the strength to believe in their own idea.